Last month, Juan-Carlos Torres, CEO of Vacheron Constantin, admitted, in a candid interview, that the watch industry is facing difficult times. He insisted that brands have to be smarter, focus on the right markets and cultivate the new clients of today. That seems to be exactly the thought process behind the launch of the Limited Edition Traditionnelle Day Date and Power Reserve watch that is being released as a North American exclusive.
Slated to hit stores beginning next week, the new 39mm rose gold North American Traditionnelle Day-Date and Power Reserve Limited Edition watch was created in response to demand from North American clients wanting a self-winding day and date function along with a classic Vacheron Constantin look. The replica watch features an exquisite black guilloche hand-w0rked dial and is created in a 30-piece collection.
This positioning also underscores Torres’ direction for the brand. Acknowledging that the global economy of the watch industry is a bit bleak at the moment due to slowed business in large markets like China and Russia, Torres said the way to grow is to focus on the American market and to offer exclusivity that will capture the attention of today’s customer.
“The target audience is the younger customer who has a choice of where and how to spend the money he or she has saved,” says Torres. “Today’s customers can buy anything with their money, and often buying a cheap fake watch uk for them is like buying shoes, they go for the look, the style and the name, but they also want something that everyone else doesn’t have.”
The Traditionnelle Collection, owes its success to the classic beauty and portrayal of fine watchmaking traditions that Vacheron Constantin replica, the world’s oldest, continually operating watch brand, regularly implements.
The brand’s in-house-made automatic movement, caliber 2475 SC, powers the new North American limited edition cheap replica watches. It offers day, date and central seconds indication, as well as 40 hours of power reserve. The movement features a stop-seconds system to enable precision adjustment of time to the second. The caliber, also features a ceramic ball-bearing system that eliminates the need for lubrication and increases longevity. Finishes of the component parts are done in typical Vacheron Constantin’s fine watchmaking style and include: Côtes de Genève, bevelled and rhodiumed bridges and a circular-grained mainplate. The replica watch and movement carry the Hallmark of Geneva certification of origin and craftsmanship.
However, the true beauty of this fake watch (in addition to the mid-complication caliber) is its incredible guilloche work. The black dial of each watch features hand-engraved lines created using an engine-turned guilloche’ machine.