In lieu of a Ferrari, why not its replica watch counterpart?
In the three years since the Scuderia Ferrari line of timepieces was launched at Baselworld, the brand has become one of the most saleable at Movado Group, Inc. Tad Uchtman, brand president of Scuderia Ferrari Orologi, credits this to Ferrari’s enviable brand equity. Until recently, Ferrari held the distinction of “world’s most powerful brand” given […]